A video that was designed to work as a 1:30, 1:00, or :30 depending on the need. The main script (written by Nick Gray) was written in three thirty second segments that had natural endings separately, but together formed transitions into the next segment seamlessly. Everything was planned to the second to pull this off. Even the music was custom written and recorded by Nick Gray. If you watch the full :30 above, you'll notice how every 30 seconds a new "theme" is introduced.