CVB for the city of Owensboro, Ky
Visit Owensboro approached with a very unique ask. They wanted to create an ad campaign that was modular - meaning, the ability to be used in separate segments, all together, and added onto in the future.
Why Visit Owensboro?
A video that was designed to work as a 1:30, 1:00, or :30 depending on the need. The main script (written by Nick Gray) was written in three thirty second segments that had natural endings separately, but together formed transitions into the next segment seamlessly. Everything was planned to the second to pull this off. Even the music was custom written and recorded by Nick Gray. If you watch the full :30 above, you'll notice how every 30 seconds a new "theme" is introduced.
Visit Owensboro's "Why Visit Owensboro" 2019
The full 1:30 version of this award-winning campaign.
Production Credits: Written by: Nick Gray and Alex Clark | Directed by Nick Gray | Director of Photography: Alex Clark | Produced by Alexander Francis Films